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Playbook: Black Friday (en)

YES. IT’S THAT TIME OF THE YEAR. AGAIN.

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Black Friday. Originating from the US where it marks the traditional kickoff on the Friday after Thanksgiving for the holiday season untill Christmas. If you want to stand out amidst the Black Friday frenzy in the Netherlands, we have some tips & tricks to help you shine. With these guidelines, you’ll maximize your Black Friday potential. The playbook is divided into three periods: before, during, and after Black Friday. With tips that can be used for other seasonal sales.

Before Black Friday

Everything naturally hinges on the choice to participate or not. More and more companies are opting out, especially due to the sustainability of products. An action like Black Friday doesn’t fit in with this. What you definitely shouldn’t do: Participate just for the sake of participating.

Before Black Friday

Black Friday

During Black Friday or the weeks before, it’s all about standing out. Make sure to immediately showcase your actions and set all your campaigns in the theme of Black Friday. Download the Playbook and see how you can make an impact with your content and adverting!

Black Friday

Broke Saturday?

Black Friday doesn’t end after the 24th. After a successful edition, your CRM will contain many new individuals. Take these individuals through the story of your brand and introduce them to your assortment. Aftercare and Cross-sell should be the focus during this period. Don’t forget to also be present in Q5 – Christmas!

Broke Saturday?
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