YES. IT’S THAT TIME OF THE YEAR.
Black Friday. Originating from the US where it marks the traditional kickoff on the Friday after Thanksgiving for the holiday season untill Christmas. If you want to stand out amidst the Black Friday frenzy in the Netherlands, we have some tips & tricks to help you shine. With these guidelines, you’ll maximize your Black Friday potential. The playbook is divided into three periods: before, during, and after Black Friday. With tips that can be used for other seasonal sales.
Before Black Friday
Everything naturally hinges on the choice to participate or not. More and more companies are opting out, especially due to the sustainability of products. An action like Black Friday doesn’t fit in with this. What you definitely shouldn’t do: Participate just for the sake of participating.