Social Media is hot and is only getting hotter. This article discusses three reasons why you should explore social media and its enormous potential for brands and organizations. In essence it’s a new way of reaching and communicating with your (potential) consumers. Clear examples are given in the context of golf.
The following reasons for using social media are discussed:
1. You can communicate every day
2. People who react extend the reach of your message to their friends.
3. Targeting specific groups